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@Slateo what's our conversion rate by acquisition channel this quarter?
Querying conversion rates by acquisition channel using your team's attribution model. Joining events, sessions, and revenue tables.
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Monthly Churn Rate by Plan Tier
Generated Feb 6, 2026
Key Findings
Finding 1: Free tier churn is structurally higher
As of Feb 6, 2026, the free tier shows a monthly churn rate of 8.2% — roughly 4.5× the Starter tier rate. Pro and Enterprise tiers remain stable at 1.8% and 0.3% respectively. The gap between Free and Starter is widening, suggesting activation is the bottleneck, not pricing.
- Free tier churn peaked at 9.1% in November, up from 7.4% in September
- Most churn occurs before users complete their first data connection
- Enterprise retention remains consistently above 99.5%
This pattern indicates that improving free-to-paid conversion through better onboarding would have the highest impact on overall retention.
30-Day Churn Rate
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